Not to be confused with the line backer, this shop sells jewelry. If you like jewelry (like most women and even some men), you might have heard of them. Even though they are not a European brand and they are founded very recently, they do have quite a few fans of their designs especially in the United States. It is also very surprising that they are actually one of the pioneers of selling jewelry online and they are quite successful in that regard. I guess it is only in America that a jeweler can be so successful online. Americans love to shop but they find it troublesome to leave their house, so why not do Internet shopping? Anyway, they claim to have the highest quality diamonds and the best craftsman producing fine luxury items at an affordable price. Hey, which jeweler claims to have the worst quality items at ridiculously high prices? You should visit their website and have a look at their entire collection, some of which are pretty nice looking. I wish I could afford one of them. Oh, you can also design your own jewelry using their 3D rendering software. Now isn't that cool?

James Allen

Most of us never heard of this brand name before right? Well, it is expected. We have heard of Cartier and other famous jewellers but not this guy/brand. Why is that? Well mainly because they do only high end products which most of us cannot afford. Unlike other big name jewelry house, they don't have a segment for the public. Take for example, we know that Cartier's stuff are expensive and some of which would probably be out of reach of most people, however they do have a range of products meant for the common people like you and me. And that is actually where their money comes from - the huge market for general consumers to pay a good price for their products. Of course Harry Winston is starting to diverge into this market as well. There is actually more money to be made selling to the masses than selling a few pieces to the royalty. The royalties and celebrities are merely to promote their name to the public. Their range of products include engagement rings and pieces, high jewelry and fine timepieces.

Harry Winston

It is so true - Diamonds are a woman's best friend. They just these stuff. And obviously, they are so damn expensive as well. Perhaps it is not diamonds that are a women's best friend. It is the high prices of diamonds that make it so. I don't know about you but I just don't get it. Yes, it is rare and yes it does look pretty but come on, why drool so much over diamonds? I just can't figure out why. Anyway, Graff is very famous for the rare cut diamonds. They start from raw stones, design and manufacture of the jewelry and finally to retail. And they claim to only handle the best and the rarest diamonds in the world. Visit their website to check out how huge those diamonds are. And how elegant and articulate you would look wearing one of those pieces. I think if I were to sold both my legs and arms, I still can't afford to purchase one of those babies.

Graff Diamonds